Feb
20
How to put your content to work for you
You're doing content wrong. Here's how to fix it instantly.
5 min read
Marketing
To grow your business you need to know how to get awareness from the right group(s) of people that can become happy customers and clients. Marketing is how you tell your story, and attract and engage those potential customers.
Jun
20
How To Market Your Business Like A Surprise Road Trip
One principle that will help you add some magic to your marketing
3 min read
Nov
13
The Journey From Marketing To Sales
Your business is like a highway...
4 min read
Nov
10
Create Raving Fans By Treating Them As Customers
Mental models like this will help you make a decision once that serves you thousands of times in the future
3 min read
Nov
09
Create Products Based On Your Audience's Needs
Let your audience show you the jobs that they want to hire you for
8 min read
Nov
05
Build In Public To Find Your Audience
Once you know the jobs to be done that you want to do, then you need to find the
audience
5 min read
Nov
05
Determine The Size Of Your Minimum Viable Audience
If you’re an author selling books and you make $5 per sale, to make $10,000 a
month for
4 min read
Nov
02
Identify Jobs To Be Done
Often we approach creating something by starting with the question, “what do I
want to create?”
While that works great
8 min read
Oct
27
Grow Awareness And Trust Through Your Marketing
The product first vs audience first argument is a false choice.
9 min read
Oct
26
Marketing for Creatives: Pull, not Push
The goal of your marketing is not to push people to a sale as quickly as possible.
5 min read