How to put your content to work for you
You're doing content wrong. Here's how to fix it instantly.
How To Market Your Business Like A Surprise Road Trip
One principle that will help you add some magic to your marketing
The Journey From Marketing To Sales
Your business is like a highway...
Create Raving Fans By Treating Them As Customers
Mental models like this will help you make a decision once that serves you thousands of times in the future
Create Products Based On Your Audience's Needs
Let your audience show you the jobs that they want to hire you for
Build In Public To Find Your Audience
Once you know the jobs to be done that you want to do, then you need to find the
Determine The Size Of Your Minimum Viable Audience
If you’re an author selling books and you make $5 per sale, to make $10,000 a
Identify Jobs To Be Done
Often we approach creating something by starting with the question, “what do I
want to create?”
While that works great
Grow Awareness And Trust Through Your Marketing
The product first vs audience first argument is a false choice.
Marketing for Creatives: Pull, not Push
The goal of your marketing is not to push people to a sale as quickly as possible.