TABLE OF CONTENTS
PART 1 - MINDSET MASTERY
Chapter 1 - Defining & Understanding Mindset
Chapter 2 - Taking control of your emotional states
Chapter 3 - Morning routines & priming
Chapter 4 - Success Requires Faith
Chapter 5 - You need a vision for your business
Chapter 6 - Set goals that can be achieved in the next 90 days
Chapter 7 - Take Massive Action
Chapter 8 - The three personas every business needs
Review & Take Action - Part 1
PART 2 - FINANCIAL MASTERY
Chapter 9 - Create A Minimum Viable Business
Chapter 10 - Take Your Profit First
Chapter 11 - How much to charge for your work
Chapter 12 - Structure deals properly
Chapter 13 - Improve your profit margin
Chapter 14 - Increase the age of your money
Chapter 15 - Invest in assets that compound
Review & Take Action - Part 2
PART 3 - MARKETING & AUDIENCE BUILDING MASTERY
Chapter 16 - 7 principles of marketing mastery for creatives
Chapter 17 - Marketing for creatives - pull, not push
Chapter 18 - Grow awareness for your business with focused effort
Chapter 19 - Jobs to be done
Chapter 20 - Create products based on your audience's needs
Chapter 21 - Create raving superfans
Review & Take Action - Part 3
PART 4 - SALES MASTERY
Chapter 22 - Create an irresistible, no-brainer offer
Chapter 23 - The sales ladder - create products and services at multiple price- points
Chapter 24- Create more value than anyone else
Chapter 25 - Maximize lifetime value by creating happy customers
Review & take Action - Part 4
PART 5 - LEVERAGE, SYSTEMS, & GROWTH MASTERY
Chapter 26 - Systems thinking for creatives
Chapter 27 - Theory of Constraints
Chapter 28 - Planning your life for inevitable success
Review & Take Action - Part 5
CONCLUSION & NEXT STEPS
Chapter 29 - Your projects and your workflow
Chapter 30 - Mindset mastery - continued!
Chapter 31 - A special invitation for the 1%
The Craftsman Creative Book was conceived as a "write-in-public" project in the summer of 2021.
The goal is to publish a concise resource for solo creators who have been struggling to grow their businesses past the six-figure mark.
The book – which you can read as it's being written at the links above – has everything you need to improve your mindset, your systems, and your skills to become a successful, profitable creative business owner.
These are first drafts of chapters that will ultimately be edited into a final book, and the feedback from readers will inform the book along the way.
Subscribe to the email list to be a beta reader, stay updated as new chapters are released, and get a free digital copy of the book once it's published.
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