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Craftsman Creative | Book

A written-in-public book project about how to grow from a five-figure creator to a six-figure business owner.
Craftsman Creative | Book
Photo by Wilhelm Gunkel / Unsplash

Early access to the book is now available - head here to get access to the book, a signed hardbound copy, access to the forthcoming community, and a 60-minute strategy call to talk about how to grow your business in 2022.

TABLE OF CONTENTS

INTRO
The parable of the Contractor and the Craftsman
The 30,000' view

PART 1 - MINDSET MASTERY

Chapter 1 - Defining & Understanding Mindset
Chapter 2 - Taking control of your emotional states
Chapter 3 - Morning routines & priming
Chapter 4 - Success Requires Faith
Chapter 5 - You need a vision for your business
Chapter 6 - Set goals that can be achieved in the next 90 days
Chapter 7 - Take Massive Action
Chapter 8 - The three personas every business needs

Review & Take Action - Part 1

PART 2 - FINANCIAL MASTERY

Chapter 9 - Create A Minimum Viable Business
Chapter 10 - Take Your Profit First
Chapter 11 - How much to charge for your work
Chapter 12 - Structure deals properly
Chapter 13 - Improve your profit margin
Chapter 14 - Increase the age of your money
Chapter 15 - Invest in assets that compound

Review & Take Action - Part 2

PART 3 - MARKETING & AUDIENCE BUILDING MASTERY

Chapter 16 - 7 principles of marketing mastery for creatives
Chapter 17 - Marketing for creatives - pull, not push
Chapter 18 - Grow awareness and trust through your marketing
Chapter 19 - Identify jobs to be done
Chapter 20 - Discover the size of your minimum viable audience
Chapter 21 - Build In Public to find your audience
Chapter 22 - Create products based on your audience's needs
Chapter 23 - Create raving superfans by treating them as customers
Chapter 24 - The journey from marketing to sales

Review & Take Action - Part 3

PART 4 - SALES MASTERY

Chapter 25 - From sales funnel to sales journey
Chapter 26 - Create an irresistible, no-brainer offer
Chapter 27 - The sales ladder
Chapter 28- Create more value than anyone else
Chapter 29 - Maximize lifetime value by creating happy customers
Chapter 30 - Sell to your audience directly at first

Review & take Action - Part 4

PART 5 - LEVERAGE, SYSTEMS, & GROWTH MASTERY

Chapter 31 - Systems thinking for creatives
Chapter 32 - Theory of Constraints
Chapter 33 - Planning your life for inevitable success

Review & Take Action - Part 5

CONCLUSION & NEXT STEPS

Chapter 34 - Your projects and your workflow
Chapter 35 - A portfolio of small bets (Bonus Chapter)
Chapter 36 - Web3 for creators (Bonus Chapter!)
Chapter 37 - Continuing your journey toward mastery
Chapter 38 - A special invitation for the 1%


The Craftsman Creative Book was conceived as a "write-in-public" project in the summer of 2021.

The goal is to publish a concise resource for solo creators who have been struggling to grow their businesses past the six-figure mark.

The book – which you can read as it's being written at the links above – has everything you need to improve your mindset, your systems, and your skills to become a successful, profitable creative business owner.

These are first drafts of chapters that will ultimately be edited into a final book, and the feedback from readers will inform the book along the way.

Subscribe to the email list to be a beta reader, stay updated as new chapters are released, and get a free digital copy of the book once it's published.

Get early access to the book before it's launched in 2022 and other exclusive bonuses here.

Follow this thread on Twitter to get daily updates on the writing process and progress of the book: