Craftsman Creative | Book

A written-in-public book project about how to grow from a five-figure creator to a six-figure business owner.
Craftsman Creative | Book
Photo by Wilhelm Gunkel / Unsplash

TABLE OF CONTENTS

INTRO
The parable of the Contractor and the Craftsman
The 30,000' view

PART 1 - MINDSET MASTERY

Chapter 1 - Defining & Understanding Mindset
Chapter 2 - Taking control of your emotional states
Chapter 3 - Morning routines & priming
Chapter 4 - Success Requires Faith
Chapter 5 - You need a vision for your business
Chapter 6 - Set goals that can be achieved in the next 90 days
Chapter 7 - Take Massive Action
Chapter 8 - The three personas every business needs

Review & Take Action - Part 1

PART 2 - FINANCIAL MASTERY

Chapter 9 - Create A Minimum Viable Business
Chapter 10 - Take Your Profit First
Chapter 11 - How much to charge for your work
Chapter 12 - Structure deals properly
Chapter 13 - Improve your profit margin
Chapter 14 - Increase the age of your money
Chapter 15 - Invest in assets that compound

Review & Take Action - Part 2

PART 3 - MARKETING & AUDIENCE BUILDING MASTERY

Chapter 16 - 7 principles of marketing mastery for creatives
Chapter 17 - Marketing for creatives - pull, not push
Chapter 18 - Grow awareness for your business with focused effort
Chapter 19 - Jobs to be done
Chapter 20 - Create products based on your audience's needs
Chapter 21 - Create raving superfans

Review & Take Action - Part 3

PART 4 - SALES MASTERY

Chapter 22 - Create an irresistible, no-brainer offer
Chapter 23 - The sales ladder - create products and services at multiple price- points
Chapter 24- Create more value than anyone else
Chapter 25 - Maximize lifetime value by creating happy customers

Review & take Action - Part 4

PART 5 - LEVERAGE, SYSTEMS, & GROWTH MASTERY

Chapter 26 - Systems thinking for creatives
Chapter 27 - Theory of Constraints
Chapter 28 - Planning your life for inevitable success

Review & Take Action - Part 5

CONCLUSION & NEXT STEPS

Chapter 29 - Your projects and your workflow
Chapter 30 - Mindset mastery - continued!
Chapter 31 - A special invitation for the 1%


The Craftsman Creative Book was conceived as a "write-in-public" project in the summer of 2021.

The goal is to publish a concise resource for solo creators who have been struggling to grow their businesses past the six-figure mark.

The book – which you can read as it's being written at the links above – has everything you need to improve your mindset, your systems, and your skills to become a successful, profitable creative business owner.

These are first drafts of chapters that will ultimately be edited into a final book, and the feedback from readers will inform the book along the way.

Subscribe to the email list to be a beta reader, stay updated as new chapters are released, and get a free digital copy of the book once it's published.

Follow this thread on Twitter to get daily updates on the writing process and progress of the book.