Craftsman Creative | Book
And, anyone who purchases TWO copies of Craftsman Creative - one to keep and one to share - will be able to mint their own limited "First Edition" book NFT for free.
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TABLE OF CONTENTS
The parable of the Contractor and the Craftsman
The 30,000' view
Chapter 1 - Defining & Understanding Mindset
Chapter 2 - Taking control of your emotional states
Chapter 3 - Morning routines & priming
Chapter 4 - Success Requires Faith
Chapter 5 - You need a vision for your business
Chapter 6 - Set goals that can be achieved in the next 90 days
Chapter 7 - Take Massive Action
Chapter 8 - The three personas every business needs
Chapter 9 - Create A Minimum Viable Business
Chapter 10 - Take Your Profit First
Chapter - How to budget your business like a film producer
Chapter 11 - How much to charge for your work
Chapter 12 - Structure deals properly
Chapter 13 - Improve your profit margin
Chapter 14 - Increase the age of your money
Chapter 15 - Invest in assets that compound
MARKETING AND AUDIENCE BUILDING MASTERY
Chapter 16 - 7 principles of marketing mastery for creatives
Chapter 17 - Marketing for creatives - pull, not push
Chapter 18 - Grow awareness and trust through your marketing
Chapter 19 - Identify jobs to be done
Chapter 20 - Discover the size of your minimum viable audience
Chapter 21 - Build In Public to find your audience
Chapter 22 - Create products based on your audience's needs
Chapter 23 - Create raving superfans by treating them as customers
Chapter 24 - The journey from marketing to sales
Chapter 25 - From sales funnel to sales journey
Chapter 26 - Create an irresistible, no-brainer offer
Chapter 27 - The sales ladder
Chapter 28- Create more value than anyone else
Chapter 29 - Maximize lifetime value by creating happy customers
Chapter 30 - Sell to your audience directly at first
LEVERAGE, SYSTEMS, & GROWTH MASTERY
Chapter 31 - Systems thinking for creatives
Chapter 32 - Theory of Constraints
Chapter 33 - Planning your life for inevitable success
CONCLUSION & NEXT STEPS
Chapter 34 - Your projects and your workflow
Chapter 35 - A portfolio of small bets (Bonus Chapter)
Chapter 36 - Web3 for creators (Bonus Chapter!)
Chapter 37 - Continuing your journey toward mastery
Chapter 38 - A special invitation for the 1%
The Craftsman Creative Book was conceived as a "write-in-public" project in the summer of 2021.
The goal is to publish a concise resource for solo creators who have been struggling to grow their businesses past the six-figure mark.
The book – which you can read as it's being written at the links above – has everything you need to improve your mindset, your systems, and your skills to become a successful, profitable creative business owner.
These are first drafts of chapters that will ultimately be edited into a final book, and the feedback from readers will inform the book along the way.
Subscribe to the email list to be a beta reader, stay updated as new chapters are released, and get a free digital copy of the book once it's published.
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