Blockbuster - Expand Your Creative Business To Seven Figures And Beyond

Blockbuster - Expand Your Creative Business To Seven Figures And Beyond
Photo by Kenny Eliason on Unsplash

This book is being "written in public", which means that chapters are published as they're written.

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Hyperlinked chapters have been published, and you can read them for free here on the blog. New chapters will be released as they're written every week.

Table Of Contents


A note about the sponsor of this book, Lulu

How to use this book

Part 1 - Pre-Production



  • Lifestyle design 101
  • The 4 Freedoms
  • What type of business are you building?
  • Creating and seeking resonance

Part 2 - Production


  • Become Oversubscribed
  • Define your Right Fit Clients
  • The Costco Method
  • The Craftsman Content Framework
  • One audience, one channel, one offer
  • Short form content
  • Long form content
  • Lead magnets
  • Books & ebooks
  • Workshops
  • Scorecards
  • Email
  • Your email engagement system
  • Very Simple Newsletters
  • ConvertKit for Creators

Part 3 - Post-Production


  • 4 Core Systems
  • Content for Clients
  • Your Product Ecosystem
  • High Value, Done-For-You offer
  • Done-With-You offer
  • Do-It-Yourself offer


  • You Get What You Pitch For
  • The 3-Minute Pitch
  • How to think like an investor
  • Tracking your efforts with a dashboard
  • Expanding your niche
  • Expansion through partnerships
  • Expanding your mission, vision, and purpose